That was the year that was. Let’s start with the tech deals done dirt cheap that didn’t make it in 2013:
- Simcity 10 years in the relaunch of a much loved game totally botched the games launch.
- Reddit lost it in its attempt at social media justice by muddying the waters in the search for the Boston marathon bombers.
- Twitter’s new music discovery service started with a whimper and died with a burp.
- Dell can’t say die and refuses to accept the general PC’s day is dead and gone.
- BlackBerry is undergoing a death by a thousand cuts. Apart from President Obama who do you know that has one? No one.
- Adobe upset everyone with its move to subscription software to absolutely outrage 38 million of their customers with a massive security breach of their credit card details.
- Facebook Home for smart phones didn’t grab users with its first attempt although the company insists it will persist.
- Microsoft Surface Tablet didn’t make a ripple on the surface of worldwide tablet sales.
Australians internet habits for the year was to check the weather, download videos big time, check our social media, and play smart phone games. However the difference in 2013 was the increasing use of mobile smart devices. Half of Australia is now on the internet and one third of them now access the internet on mobile or wireless links.
Google trending analysis of our search curiosity put celebrities dead before their time high on the list. Points of trivia concerning trivial reality TV shows confirmed the public’s increasing demand for reality avoidance.
We did however use the Rural Fire Service during our increasingly deadly bush fire season. Nearly all of us worried about someone near to us in the path of a fast moving fire somewhere. Our wonderful BOM (Bureau of Meteorology) received 471 million visits reflecting our fascination for cyclones heatwaves and bushfires.
We all expressed a morbid interest in the 24 hour, slogan driven, negative message electioneering of our modern more than likely reviled politicians. The Electoral Commission’s more than 12 million page views on election night reflected a 45% rise from the previous election.
Much else didn’t change. We are too lazy to bookmark so we banked, emailed, social media’d, checked weather, searched for jobs and real estate, booked accommodation and travel, shopped on Ebay and the such all from shortcutting out of Google.
The Twitter spikes caused by Australia’s 2 million Twitter users was a depressing reflection on our general level of education. It is not surprising that the majority of spikes were around mindless conversation pieces like the moment Dami Im was crowned winner of The X Factor. Whoever the hell he or she is. It’s not surprising after a survey of Australians general science knowledge found that 40% of us had no idea it takes the earth one year to revolve around the sun and that since the re-release of Jurassic Park on Blu-ray that humans lived in the time of dinosaurs. Small wonder that Twitter peaks concentrated around conversation pieces from television shows.
Some serious topics did trend, leadership spills and drugs in sport being the main ones. However the word television needs to be qualified. 2013 saw a large increase in the number of people using internet, subscription TV, video on demand and catch-up TV particularly children’s shows. Does anyone still have a video “Blockbuster” store in their town? If you do you won’t for long.
Season three “Game of Thrones” confirmed Australians as the most prolific illegal downloaders in the world. Downloading from smartphones and tablets rose 97 per cent to about 6545 terabytes a month.
Looking forward to 2014 I’m wondering if I will be able to 3D print a lifelong replacement for a chronic ingrown toenail or invest in an e-ink tattoo parlour providing removable, moving multi-coloured tattoos.