As a teacher it is always inspiring to be on the other side of a classroom and to get taught well. Recently I found myself a student again at a conference about how my organisation can apply social media. I have always believed that learning has a law of three. The three things required for learning to take place. It has to be the right time, the right place and the right person. If only one of those is absent learning doesn’t happen and it’s nobody’s fault. As soon as the missing piece or pieces drop into place it happens. An empowered team of digital natives directed by the girl with the tasteful tattoo aided by representatives from Australia’s new Twitter team and from LinkedIn Australia, we were guided back to the Future.
Now I have two traffic lights between me and my workplace. If any of them are red I’m likely to have an instance of male menopausal road rage. So Sydney is not a place I could live in again. Never the less it is truly a beautiful city. When I lived there a Sunday afternoon at an intimate little pub in the Rocks, with jazz notes drifting in on the wind and coffee brewing in the distance, was just the best day. It’s even better down there now, the Sydney foreshore by night in the middle of the Vivid festival took me back down the years to the Sydney citizen I once was. I walked all the way from the Opera House to Darling Harbour and on up to Central Station. The city has done a great job. It’s a beautiful walk especially at night. A walk with the new and the memory of places that have stayed the same.
It got a bit scary at Central Station, 11 o’clock at night. Walking head on into a drunken mob with breaths that were incendiary, I nearly freaked out until I noticed red and white scarves. I yelled out “Up the Mighty Swanees ……. Mate I’m from the bush, where the “f###” is the platform to Cronulla?” Well the lads bundled me up and deposited me down, on the right platform, slapped my back, shook my hand and were gone with comments about how good it was that we kicked Geelong’s arse.
No one told me there are three thousand stops between Central and Cronulla. What’s more the train seats just don’t smell the same.
In my youth I lived with two other uni students in a flat near the Cross. One of them, Rod was going out with a very straight girl. In the middle of the sexual revolution he is going out with a girl who will only let him kiss her once on the doorstep of her parents’ house on a Saturday night.
Dump her I used to say. Back then I could be insensitive sometimes.
They would go to a movie, rush to catch the second last train to Southerland, walk a million miles, sweaty hand in hand, catch a kiss on a cold front porch, run to catch the last train back, fall into an exhausted sleep of unfulfilled lust and go around and around the city circle all night. He would stagger back into the flat early next morning smelling like a train seat. Well Rod after all these years I finally realise the hell you went through. I did the second last train to Cronulla.
It’s extraordinary that for the first time in human history desktop PC sales have dropped the last 2 years running. Every presenter from the Social Media companies showed us stats’ ranging from 60 to 80 percent of all social media content is currently being consumed on mobile devices. I learned that one minute of video is equivalent to 1.8 million words. I was encouraged to make my content relevant (so much for this post), make it local, mobile optimised and use multimedia that’s multi directional and above all embrace conversation and don’t be afraid to let that conversation have a life of its own.